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Selling into China
The same joint venture that sources your product can sell it in the other direction — on the platforms where live commerce started.
In short
China's live commerce market is an order of magnitude larger than the American one and operates on mechanics that TikTok Shop is still importing. DCA can set up and run brand or creator accounts on the major Chinese e-commerce and live-selling platforms, bring existing US content across with Chinese subtitling, arrange partnerships with China-based creator agencies and local live-selling personalities, and put China-based fulfillment behind it so orders ship domestically. It is not right for every brand, and the first conversation is about whether your category travels.
What's included
- Platform selection and account setup
- Store operation and localisation
- Content adaptation and Chinese subtitling
- Partnerships with China-based creator agencies
- Collaborations with established Chinese live-selling personalities
- China-based fulfillment so orders ship locally
- Where available, platform-level support arranged through our relationships
How it works
Assess
Whether your category and price point work in the Chinese market, and what the entity and regulatory position needs to be.
Establish
Platform accounts, store setup, localisation and fulfillment.
Activate
Content brought across, creator agency partnerships arranged, first live selling scheduled.
Operate
Ongoing store and content operation with local partners.
Common questions
Which Chinese platforms?
The major e-commerce and live-selling platforms. Which ones are right depends entirely on your category and price point, and part of the initial work is narrowing it rather than launching everywhere.
Do we need an entity in China?
Not necessarily, and the answer depends on the platform and category. This is one of the first things to establish, because it affects timeline and cost more than anything else.
How does fulfillment work?
We set up China-based fulfillment so orders ship domestically to Chinese customers. Shipping every order from the United States is not a viable model there.
Is this realistic for a small brand?
Sometimes, and sometimes not. Categories where imported American product carries a premium — beauty, supplements, specialty food — travel considerably better than categories where local manufacturing is strong. We will tell you which side you are on.
Tell us what you sell.
A short call is enough to tell whether TikTok Shop is a fit for your category and what the first ninety days would look like.