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An operating company that works on TikTok.
DCA is a certified TikTok Shop partner that works directly with TikTok’s executive team — and one of very few US agencies running its own professional live selling studios.
The company
Digital Commerce Agency is a certified TikTok Shop partner in Thousand Oaks, California, certified across four categories: representing brands, representing talent, affiliate marketing, and the entertainment side of TikTok.
The thing that matters most is the relationship behind the certificates. DCA works directly with executives at TikTok rather than through a partner support queue. That access is general rather than narrow: it creates the opportunity to put brands and talent forward for TikTok’s special programmes and events, it means earlier visibility on where the platform is heading, and it means there is a person to call when something needs resolving. It is an unusual relationship for an agency of our size, and it is the reason most clients call.
The company was formed to pair two things that usually sit apart. On one side, the live selling and social commerce practices developed in China years before they reached the United States. On the other, American brand-building, American creators and American operations.
DCA works out of a partner third-party logistics warehouse in Thousand Oaks — a long-standing relationship of our founder’s rather than a company DCA owns. Our professional live selling studios are built inside that building, which is the practical advantage: cameras, lighting, teleprompter and backdrops in the same place as the inventory, staffed by local hosts and operators. Fulfillment through that warehouse is available to clients who want it and is never a condition of working with us.
Leadership
Paul Shrater
A twenty-year entrepreneur who began at the Wharton School and has driven more than $1 billion in gross merchandise value across his e-commerce, third-party logistics and contract packaging businesses. He owns more than a dozen companies and brands across e-commerce, third-party logistics and fulfillment, contract packaging in food and beauty, promotional products and foodservice distribution. The companies he has built from the ground up in Thousand Oaks span three buildings and roughly 100,000 square feet.
Wen
More than five years in content e-commerce and an entrepreneur in Chinese, US and Indonesian companies. Has helped incubate fifteen social media accounts each past one million followers and more than fifty accounts each past one hundred thousand, serving over fifty merchants. Three years of investment experience in the consumer sector and more than ten years working with Chinese brands.
Marco Xie
More than five years as a senior executive in content e-commerce at Alibaba, where he managed over three hundred people. Vice President of the Shenzhen Chinese Commerce Association, with more than twenty years of experience working with Chinese manufacturers.
Working directly with TikTok’s executive team — with more than thirty years in e-commerce and social commerce between them, and more than $1 billion in GMV across Paul’s e-commerce, third-party logistics and co-packing businesses.
How we work
We tell you if it will not work
Some categories do not perform on TikTok Shop, and some products cannot carry creator commission at their current landed cost. Finding that out in week one is cheaper for everyone than finding out in month six.
The retainer is credited, not stacked
You pay a retainer against a percentage of sales rather than a retainer plus a percentage. If the sales come, the retainer is absorbed into them.
You own the shop
The seller account, the data and the customer relationship are yours. We operate under permissions you grant and can revoke.
We are specific about what is ours and what is a partner’s
Most creator reach comes through partner specialist networks rather than an in-house roster. The warehouse we work inside is a partner’s, not ours. The studios in it are ours. We would rather draw those lines on the first call than have you discover them later.
Fulfillment and sourcing are optional
Neither is bundled into the agency work. Keep the 3PL you have. Keep the supplier you have. If either becomes a problem we can help, but we will not make it a condition.
Tell us what you sell.
A short call is enough to tell whether TikTok Shop is a fit for your category and what the first ninety days would look like.