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Content production
Shoppable video at the volume the platform needs, produced in-house and through partner creators.
In short
TikTok Shop runs on volume and variation. A brand needs a steady supply of short shoppable video testing different hooks, formats and angles, because the algorithm decides what works, not the brand team. DCA produces that content two ways: in-house, with our own videographers and editors working from your product; and through partner creators, which gets you native-feeling content at a volume no in-house team can match.
What's included
- Product demonstration and before-and-after formats
- Founder and brand story video
- Creator-produced content through partner networks
- Editing, captioning and format variants for testing
- Hook testing — the same product, multiple openings
- Assets sized for feed, LIVE overlays and paid amplification
How it works
Angle mapping
Before anything is shot, we work out the four or five reasons someone would buy this, because those become the hooks.
Production
Shooting in-house from product you ship to our facility, and briefing partner creators in parallel.
Test
Variants go out and the platform tells you which opening holds attention. This is the part brands most often skip.
Scale the winner
The angles that convert get produced at volume and pushed to creators and paid.
Common questions
How much content does a TikTok Shop need?
More than a traditional social calendar and less polished. The platform rewards volume and variation because it is testing angles, not broadcasting a campaign. A brand running seriously is generally putting out new shoppable video several times a week across its own account and its creators.
Can you use our existing brand assets?
Some of it, rarely all of it. Content produced for Instagram or a website usually underperforms on TikTok because the first second is built differently. We will use what works and reshoot the rest.
Who owns the content?
Content produced by DCA is yours to use across channels. Content produced by creators is governed by the individual creator agreement, which we set up with usage terms included where you want them.
Tell us what you sell.
A short call is enough to tell whether TikTok Shop is a fit for your category and what the first ninety days would look like.