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What we're seeing on TikTok Shop.
Data, mechanics and honest disagreements. Every figure is attributed and dated, and the data pages are updated rather than replaced.
Published
22 Sep 2026
TikTok Shop in the US, by the numbers
US TikTok Shop GMV by year, shop counts, category mix and average order value — with every figure attributed, and a note on where the published sources disagree.
15 Sep 2026
How Chinese agencies syndicate hot brands and talent — and what that looks like in the US
China's MCN model pushes a winning product across a matrix of accounts and hosts at once. Here's how syndication actually works, why the US doesn't do it yet, and what changes when it arrives.
In progress
- How much does a TikTok Shop agency cost?
- Sourcing from China for TikTok Shop sellers: landed cost, lead times and compliance
- TikTok Shop affiliate commission benchmarks by category
- TikTok Shop LIVE: how many hours a week actually move revenue
- The first 90 days on TikTok Shop: a launch checklist
- What a TikTok Shop Partner actually is, and how to verify one
Tell us what you sell.
A short call is enough to tell whether TikTok Shop is a fit for your category and what the first ninety days would look like.