Digital Commerce Agency — Insights https://digitalcommerceagency.com/insights/ Research and analysis on TikTok Shop, creator affiliate programmes and live selling, from a certified TikTok Shop partner agency in Thousand Oaks, California. en-us © 2026 Digital Commerce Agency Sat, 31 Oct 2026 09:00:00 -0700 https://digitalcommerceagency.com/assets/img/logo.png Digital Commerce Agency — Insights https://digitalcommerceagency.com/insights/ TikTok Shop now has auctions. Does that change the case for Whatnot? https://digitalcommerceagency.com/insights/tiktok-shop-vs-whatnot.html https://digitalcommerceagency.com/insights/tiktok-shop-vs-whatnot.html Sat, 31 Oct 2026 09:00:00 -0700 Paul Shrater TikTok Shop’s Countdown Bidding auctions changed the comparison with Whatnot. Sourced 2026 figures on scale, fees, auction mechanics and buyer behaviour, and a straight answer on which platform fits your product. TikTok Shop in the US, by the numbers https://digitalcommerceagency.com/insights/tiktok-shop-us-by-the-numbers.html https://digitalcommerceagency.com/insights/tiktok-shop-us-by-the-numbers.html Tue, 22 Sep 2026 09:00:00 -0700 Paul Shrater US TikTok Shop GMV by year, shop counts, category mix and average order value — with every figure attributed, and a note on where the published sources disagree. How Chinese agencies syndicate hot brands and talent — and what that looks like in the US https://digitalcommerceagency.com/insights/how-chinese-agencies-syndicate-brands-and-talent.html https://digitalcommerceagency.com/insights/how-chinese-agencies-syndicate-brands-and-talent.html Tue, 15 Sep 2026 09:00:00 -0700 Paul Shrater China's MCN model pushes a winning product across a matrix of accounts and hosts at once. Here's how syndication actually works, why the US doesn't do it yet, and what changes when it arrives.